Traditional primary-market galleries should seize the opportunity to introduce transparency and build trust in order to attract a young generation of buyers and retain artists through a more nuanced revenue generation model. Real-world art tokenization would enable individuals and organisations to create a digital proof of ownership, authentication, price transparency, transaction history, fractional ownership, financing, lending, etc. There is a strong disconnect between an art industry behind an opaque veil and the thirst of a new audience eager to claim an active role, engage in their own terms and benefit from it.